From luxurious essentials through to the deliciously erotic, these collections don't merely appeal to an audience that could single-handedly bail-out a small sovereign state but also to a growing number of younger career women with significant disposable income, bags of confidence and absolutely zero hangups about showing it off.
Northwards of €300 for a bra alone is not to be sniffed at so it used to be the case that word-of-mouth and a reputation for intuitive service would make a world of difference. But whilst this still holds true for the Old Money, the younger crowd know what they want, know their exact size and know that shopping around will always pay.
And that is where we come in.
We actually did build a quick and easy site for Les Dessous back in 2007 as our first job for them and we have been bosom buddies ever since. The next (and really rather logical phase) is to take the business fully online and to build an integrated eCommerce solution which is now in beta and is set to go live in time for Valentin's Day 2012.
It will concentrate heavily on the Les Dessous 'difference' and the brands that underpin it and will deploy state-of-the-art strategies to convert traffic into customers, build the database and even feature an outlet centre in order to manage the throughput of aging stock and confirm our commitment to value as well as quality. If you would like us to send you a link once the site is ready to début, just click here.
