This was in fact our first work for the Hilton brand. Sure, we had plenty of luxury and top-end hotel experience from A Former Life. Plus, we have a track-record that proves that we are well-suited to multi-site businesses which require leadership and vision to be underpinned with meticulous attention to detail.
So, this was the ideal opportunity to hit the ground running and start producing room-filling retail advertising, direct marketing materials (both on- and off-line), microsites and a whole panoply of other communications in support of the brand's hotels.
And, this is onother one of those examples where we take an almost perverse pleasure from creating work that staunches the bleeding and delivers a positive result in tough trading environments. It allows us to really challenge everything that is being done and has gone before. It stimulates ideas and strategies that rewrite the play-book and bring in new customers and incremental sales.
We like that.
