Compelling Content : Made By Grain

Teye Guitars

The S Series Electric Gypsy The S Series Electric Gypsy

Teye is one of the most highly-acclaimed and talented luthiers in the world today. Cut him and he bleeds guitars.

Mass production is king. Hammer the manufacturing costs down, get the product in to focus groups and smoke out all those attributes that 80% of the customer base is either unwilling to pay for or doesn't understand anyway and fill those container ships waiting on the docks of old Shenzhen. Well, that's fine if you're making monkey-wrenches but for professional grade musical instruments, nothing could be further from the truth.

We first came across Teye when he was building his fourteenth guitar from a converted trailer in the back yard of his home in Austin Texas. It was love at first sight in a kind of brothers-in-tone sort of way and it wasn't long before we started to produce a series of ads that would take the sheer beauty, the versatility and the passion of these stunning instruments to a wider audience.  

Buying a Teye is a serious decision. The cost is on a par with a reasonable sized family car and there are easily as many hours of dedication and craftsmanship in the end product. But, a Teye can run rings around anything being produced by any of the established players in the business today. And, Les Paul himself said as much.

So, that is why our work highlights the very soul of the brand; it invites you to appreciate the difference and seek out your nearest dealer or come along to a show or fair and actually experience it for yourself.

If you would like to know more about how we too can make a difference in David & Goliath situations, click here.

MORE recent work

Standard Life Investments
Doubletree By Hilton
Teye Guitars
Hilton Dunkeld & Beyond
Les Dessous : Berlin
Brighton Fashion Week

MORE BLOG POSTS

CONTACT GRAIN

CONTACT GRAIN